How to Fix "Counterfeit Goods" Suspension on Shopify
Recover from a "Counterfeit goods" suspension on Shopify by auditing brand-name usage, removing unauthorized branding, and submitting documented appeals.
What this means
Google flags counterfeit when brand names appear in product titles or descriptions without authorized-reseller status, when manufacturer press-kit images are used without permission, or when "inspired by [brand]" framing appears anywhere on the product page. Categories like fragrance, fashion, watches, and electronics see this most.
How to fix it
- 1
Audit titles for unauthorized brand names
Export products CSV. Search the Title column for any brand name. Flag any not on your authorized-reseller list. Rewrite or remove the affected products.
- 2
Remove brand imagery you don't have authorization for
Replace manufacturer press-kit images with your own product photography. Even authentic products require your own imagery to clear the policy.
- 3
Rewrite descriptions to remove brand-comparison language
Phrases like "inspired by," "alternative to," "comparable to," "dupe," or "replica" all trigger the policy. Describe products on their own merits.
- 4
Pull supplier invoices proving authentic sourcing
For branded resale, gather invoices, distributor agreements, or authorization letters. Provide them in your appeal — supplier documentation is the most-weighted appeal evidence.
- 5
Submit a detailed appeal
Use the appeal letter template — name the policy, document each fix with dates, attach supplier invoices. Wait 7 days for recrawl before appealing.
Related fixes
Related reading
FAQ
Can I sell branded products without authorization?+
Some categories require explicit authorized-reseller status (luxury fragrance, watches, designer apparel). Others tolerate authentic resale with documented sourcing. Authorization documentation strengthens any appeal.
Is "compatible with [brand]" allowed?+
Generally yes for accessories ("compatible with iPhone 15") if the product is genuinely compatible. "Inspired by" or "alternative to" framing is not allowed.
What documentation should I include in my appeal?+
Supplier invoices showing authentic sourcing, distributor or brand authorization letters where applicable, and dated screenshots of the changes made on your store.
Can I use manufacturer product images?+
Only with explicit authorization. Even authentic products require your own photography unless you have written permission to use the manufacturer's images.
How long does a counterfeit appeal take?+
7-14 business days typically. Counterfeit appeals are slower than misrepresentation appeals because they involve brand verification.
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